Aida Habibzadegan, an Iranian fashion designer based in Milan, launched her brand “Aidajan” in 2017. Her designs are based on geometric shapes and personal emotions and pay attention to the strong personality of contemporary women. “Aidajan” presents modern statements based on sustainable principles with authenticity, signature, and creativity, challenging common stereotypes.
In addition, the brand strives to combine modernity and sustainability principles with responsibility in designing its products. Moreover, to offer sustainable products, the brand utilizes innovative technologies and recycled materials.
Brand's values, personality, and aesthetic.
AidaJan is characterized by its stylistic originality and a personal touch, appealing to contemporary women with a futuristic mindset. The brand draws inspiration from strong, independent women who challenge societal norms, resulting in bold and modern designs that defy stereotypes. Aida’s commitment to sustainability is evident in her modular collection, which extends the lifecycle of clothing, providing a solution in the fast fashion market while promoting low-carbon and environmentally friendly practices.
Overall, AidaJan stands out in the fashion industry through its innovative approach, creative outcomes, and dedication to empowering women while contributing to sustainable fashion.
Product Line
Casual Wear
– Comfortable and stylish everyday outfits, including tops, bottoms, and dresses that reflect simplicity and elegance.
– Versatile pieces that can be easily mixed and matched for different occasions.
Formal Wear
– Elegant and sophisticated attire suitable for formal events, including tailored suits, dresses, and blouses.
– Designs that emphasize clean lines and modern silhouettes, perfect for professional settings or special occasions.
Modular Collection
Seasonal Collections
– Seasonal offerings that reflect current trends and styles, incorporating fabrics and designs inspired by contemporary fashion.
– These collections will include lighter fabrics for spring/summer and warmer materials for fall/winter.
Marketing Line
The AidaJan brand sells its products through Physical and online concept stores and also has an online presence on its website. Additionally, it participates in various pop-up events during fashion weeks.
Yasmineh Shop
Haman Store
Mahv Space
The pricing strategy for the AidaJan brand ranges from $100 to $500.
AidaJan is a distinctive fashion brand that embodies creativity, individuality, and sustainability. Founded by designer Aida Habibzadegan, the brand specializes in unique and artistic clothing lines that empower women and reflect their strong personalities. By focusing on limited-edition pieces, custom fabric designs, and hand-painted garments, AidaJan sets itself apart in the competitive fashion industry.
The brand’s commitment to sustainability is evident in its modular collections, which extend the lifecycle of clothing and promote environmentally-friendly practices. AidaJan’s pricing strategy, ranging from $100 to $500, positions it as an accessible yet premium choice for contemporary women seeking exceptional fashion.
With a strong online presence, sales through concept stores, and participation in fashion week pop-ups, AidaJan is well-equipped to reach its target audience and establish a significant foothold in the market. This proposal highlights AidaJan’s unique offerings and strategic approach, making it a compelling choice for customers who value originality, quality, and sustainability in their fashion choices.
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